Before joining The Ironman Group, DeRue held the position of President at Equinox, a global lifestyle brand in the health and wellness sector. His tenure at Equinox was marked by remarkable achievements, including steering the company through significant growth and maximising customer satisfaction. Prior to Equinox, DeRue was the Dean of the Stephen M. Ross School of Business at the University of Michigan, where he achieved new heights in brand rankings, admissions, and financial performanceIn a significant move that marks a new chapter in the world of endurance sports, the Ironman Group has announced the appointment of Scott DeRue as its new Chief Executive Officer. DeRue, a seasoned leader in the fitness and education sectors, takes over the reins from Andrew Messick, who led the organisation for 12 years. This transition represents not just a change in leadership but also a reaffirmation of The Ironman Group’s commitment to driving growth and innovation in the field of endurance sports.oday Ironman Group announced that Scott DeRue would be taking over as CEO. The former president of luxury fitness brand Equinox brings the same kind of passion for endurance sports that the man he is replacing, Andrew Messick, displayed during his 12-year stint as the head of the company. Like Messick, DeRue arrives with lots of business experience, but offers the “ability to drive deeper into a bunch of areas that really matter,” Messick says.
