In Andrew Messick’s transformative 12-year tenure as CEO of the Ironman Group, his vision led the company from being a licensing-focused triathlon firm to the world’s largest organizer of mass participation events, spanning multiple sports and locations. His leadership has forever marked the endurance sports industry, reflecting in his words and actions.Discussing the expansion of the Ironman Group, Messick once stated, “Our goal has always been to provide unparalleled experiences for our athletes. Diversifying into various sports allows us to reach a wider audience and offer an even broader range of endurance events. It’s about giving more people the chance to cross that finish line and experience the feeling of being an Ironman.”
On the matter of diversity and inclusion, he was quoted as saying, “At IRONMAN, we believe endurance sports should be a mirror of our society, inclusive and accessible to all. Initiatives like Women For Tri and Race for Change are our way of breaking down barriers and ensuring that our events truly represent the diverse world we live in.”On the matter of diversity and inclusion, he was quoted as saying, “At IRONMAN, we believe endurance sports should be a mirror of our society, inclusive and accessible to all. Initiatives like Women For Tri and Race for Change are our way of breaking down barriers and ensuring that our events truly represent the diverse world we live in.