or each yacht design in the range, there will be an emphasis on sustainability solutions, including hydro-generation as well as other environmentally conscious technologies employed by Sanlorenzo, such as methanol and hydrogen.
Massimo Perotti, Executive Chairman of Sanlorenzo, the parent company of Nautor Swan, commented: “We acquired Nautor Swan to complement our product offering, entering the sailing segment with the most iconic brand. Sanlorenzo and Nautor Swan share similar values, catering to a club of ‘connoisseur’ yachtsmen who are passionate about the sea. We are actively exploring new markets, and have exciting plans ahead of us with sailing also positioning itself as a sustainable choice. Our partnership with Edmiston is a natural progression of our shared vision which opens up new opportunities for the future of both brands.”
Edmiston’s Bruce Brakenhoff will be the primary contact for the new project, while Edmiston’s office in Newport, Rhode Island will function as the operational hub for the promotion and sales activities of the yacht range.
“Nautor Swan is one of the iconic names within the sailing yacht world. We are excited to embark on this journey with Sanlorenzo and Nautor Swan to establish the brand at the pinnacle of performance sailing yacht production. Working closely with Massimo and Giovanni, with Bruce leading from Edmiston, we are optimistic and excited for the future,” added Jamie Edmiston, Chief Executive at Edmiston.
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